Whilst many companies have done what they can to undo the damage Google’s updates might have inflicted on their search rankings, not everyone is having much success. Since the latest changes to Google’s algorithms, the websites that have thrived the most, are the ones that have cleaned up their low-value backlinks and generally improved their content. Nonetheless, even some that have made improvements have struggled to accomplish the success they want.
If your SEO campaign is failing you, think about these 4 common SEO mistakes.
1.Poor-quality content. Many businesses make the mistake of putting inadequate effort into their online content. Nevertheless, for a strong online presence good-quality content is vital.
There aren’t any excuses for poor content, even if you’re unable to create it yourself! You can hire your very own copywriting service, something that many SEO companies (see – SEO Essex ) are now able to offer their clients.
2.You’re giving priority to link-building. Before the latest Google updates, a lot of people made the mistake of putting the majority of their efforts into link-building and PPC (see – pay per click consultancy ). Nevertheless, this isn’t benefiting their website as Google favours websites that make probably the most of original and sharable content.
So, if you would like to boost your natural link profile, good content is by far the best way forward.
3.You’ve not got a social media strategy. It is easier than ever for businesses to connect with their target audience, largely because of the rise in social media. Nonetheless, if you still have not integrated social media into your marketing strategy, you could be seriously missing out.
Create a business Facebook page, update your twitter feeds regularly and ensure that you stay connected with your consumers. Social media can help you to stay on top of your game – and Google!
4.You’re trying to please Google too much! Finally, too many businesses are destroying their SEO efforts by worrying too much about Google. Worrying about what Google’s next move may be is not helping your business to get anywhere. All that you can do is focus on creating exceptional quality content, reaching out to your consumers and building a trustworthy online brand. Do this and the rest will simply follow.
For more information on the best SEO services for your business, see – Essex SEO company .