Search Engine Optimisation Pitfalls
On page factors – Is your web site search engine friendly?
Thus you’ve got a web site however where is it on Google? Have you ever fallen foul of a penalty or have you overlooked one in every of the many common search engine optimisation pitfalls when designing your website?
Understanding what works for the search engines and what doesn’t when it comes to the content on your web site can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.
Here we highlight common mistakes that would have an effect on your ranking on Google and alternative search engines.
Optimising for the correct keywords – Basically ‘Get real’ concerning what keywords you feel your website will be ranked for. If you have a ten page website in a very highly competitive market then ranking naturally for the most important terms will be shut to impossible. Use the Overture keyword tool together with the amount of results on Google to find out what keywords are explore for and the way many different websites are targeting them. If you’re lucky then you might even realize a widespread keyword that not several other websites are optimised for. Alternatively a sensible tool for this job is Wordtracker from Rivergold Associates Ltd.
Code validation – If your html code is not valid then this might create it terribly tough or maybe not possible for a hunt engine to separate your page content from your code. If the search engine cannot see your content then your page can clearly have no relevance.
Frames – Although most, if not all, major search engines currently index frames and even with the employment of the NOFRAMES tag you run the chance of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it’s seemingly that your website visitors can not see your pages among your frame and can effectively be stuck on the page they arrive at.
If you want to use frames then produce a ‘Home’ link on each of your individual content pages and purpose the link at your frameset index page.
JavaScript navigation – If you utilize JavaScript to control your web site navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are 2 choices on the market to you:
Use the NOSCRIPT tag to copy the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links in the footer of your page.
Flash content – Currently solely Google can index Macromedia Flash files, how a lot of or how very little content they see is open to debate. So until search engine technology is ready to handle your .swf as standard then it would be advisable to avoid the utilization of these. Once more if you want to use Flash then offer a normal HTML different at intervals NOEMBED tags.
Dynamic URLs – Although Google and Yahoo can crawl sophisticated URLs it’s still advisable to stay your URLs simple and avoid the use of long query strings. Do not together with session IDs within the URL as these will either create a ‘spider entice’ where the spider indexes the page repeatedly again or, at worst, your pages can not get indexed at all. If you do need to include parameters within the URL then limit them to 2 and the amount of characters per parameter to 10 or less.
The most effective SEO answer for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.
No sitemap – A sitemap is that the search engine optimisation tool of selection to ensure every page among your web site is indexed by all search engines. You should link to your web site map from, a minimum of, your homepage however ideally from each page on your website. If your website contains lots of pages then split the sitemap into several categorised maps and link these all together. Strive and keep the number of links per page on a sitemap to less than 100.
Excessive links – Excessive links on a given page (Google recommends having no more than one hundred) will lower its relevance and, though it does not result in a ban, this does nothing for your search engine optimisation strategy.
Use caution who you link to – As you’ve got no management over who links to your web site, incoming links will not damage your rank. But outbound links from your website to ‘unhealthy neighbourhoods’ like link farms will hurt your ranking.
Normally guarantee as many of your outbound links as possible link to websites that are topical to your field of business.
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