Why SEO Cold Calling May Not Work
Cold calling is becoming a thing of history, people do not want to have things forced onto them, they are like this because of so many bad experiences. But this is genuinely not about any type of cold calling, this is regarding cold calling for SEO services, a vast quantity of companies invest a lot of money into this but does it work?
In my belief it does not, SEO is still at its babyhood and a vast quantity of people still do not genuinely know what it is fully, hence by cold calling someone you are going to have a heck of a mountain to climb when it comes to converting them and keeping them as long terms clients.
SEO in my judgement should ideally be all about word of mouth referrals and traffic coming to your site, but not any type of traffic, it should fundamentally be organic, so let’s have a look at the reasons why these two options are better.
Referrals
Referrals are sometimes the best form of clients that you can get and they are more then likely to stick with you for the long term. I say this because of the fact that they have probably spoke to someone who received great results from you, so know exactly how long they need to wait and know that you are probably going to deliver a great deal.
Organic Search Referrals
This is another way which clients will in all likelihood be long term, if a client cannot find your website through the organic listings, what hope does that leave for their site to appear there? Any agency should be forever working on their organic listings in order to secure a place in the Top 10 for their company.
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