Lyons Leadership

Every dominant search engine utilizes what are known as “Backlinks” as a large part of their determination of a site’s rankings.  Backlinks are, simply put, a link from one website that points to your site and to make things simple, the more backlinks you can get the higher in the search engine results you will be.

Doesn’t that sound easy?  Get more backlinks and increase your rankings and traffic.  You could easily pay thousands hiring a Toronto search engine optimization company to get the job done.  But how do you get them without spending huge amounts of money and time?  Lets review ways you can obtain huge amounts of backlinks that will not cost you a penny.

Most people understand that to the major search engines content is king.  There are couple of reasons for this.  Visitors that arrive at your site need something to hold their interest and search engines need to index it. Second other sites need content for the same reasons. The second part can be used to your advantage.  Give them your content for free.

Write an article on a subject that has to do with your website’s theme. It should be no shorter than 500 words but you could go as high as 1000 words. If it makes sense in the article to add your site’s keywords then do so, but if not don’t worry about it.  At the end of the day what you are attempting to do is to put out quality information.

Once you have completed your content you will be distributing it for free but there is a catch.  You will be posting this content to article directories such as Ezine Articles.  An article directory serve two purposes.  They display your content on the website but as well enable others to post that content on their own sites and above all give permission for the content creator to place a link back to their site in an area called the Resource Box.

Within the resource box you are adding a short bio about yourself. But really the main thing in the resource box is a backlink to your site.  So each time a site posts your content they will also be adding your website’s link.

Submitting to just one directory however is not enough.  The more places you post your content to the greater leverage you will get from it.  If you submit your content to only 20 article directories you will get twenty backlinks to your website.  This number can be boosted if every directory syndicates your content at least 5 times to 100 links pointing to your website.  All this can be a great step forward for getting page one placement in niches like real estate.  But if you need to put together a capable real estate search engine optimization strategy you may have to to do a little more.

You can now take your content one step further and convert your article into a podcast.  You may record your own reading of it but the simplest way is to utilize a free text to speech service like Odiogo.  These require that your article be posted on a blog such as WordPress or Blogger.com.  This is simple and you can get a blog up and on-line in a few minutes.

Not only can these steps help to create a huge amount of backlinks with the least amount of work but your article will drive targeted visitors to your site and raise your search engine rankings.  In a short period of time you can be one page one of the search engines in your market.