Are Search Engine Results Pages Helping Your Business?
The most popular search engines have made tremendous changes over the last ten years. Algorithms used to deliver results to the millions of searchers each day have become very smart at determining searchers intent. Delivering the most accurate results possible makes the searcher happy and guarantees the searcher will return to that search engine the next time they need information. The ability to deliver the most accurate results possible is why many believe Google has been able to dominate the search market. The market share of Google toped 65% as of January of 2008. This percentage reflects tens of millions of people searching on Google every day.
So what are these people searching for? The always popular “porn” still tops the search volume list but searches for consumer goods, services and information grow exponentially every year. Google announced in 2008 that approximately 50% of all searches in Google are first time search phrases not entered into the search field before. This means that people are constantly finding new things to search for.
All of these searches have created a new and growing industry online. Businesses of all sizes rely on Internet searches for a wide variety of revenue generating opportunities. A highly popular Internet industry, SEO info actually helps businesses and people to optimize the web pages they have on the Internet so they can be found in searches.
National business to small local business, website visibility is big business and highly sought after by those who understand the importance of being found online.
Because of the free nature of the Internet, a new service has been born out of necessity. Reputation management has become sought after from individuals and businesses who have developed a “bad reputation” online. There are many was for this to happen. The popularity of complaint sites such as the Ripoff Report has created the need for such services More and more people have found a voice on these sites and can freely complain about stated wrongs or “rip offs” they feel they have endured.
One such site, the Ripoffreport, can cause great pain to businesses and individuals who have alienated a customer or individual. Having a report posted on the Rip Off Report website will cause any search for your name or business name to show the offending page. Having a negative page showing up in Google when people search for more information about your business or yourself. There is a process for moving this page off of the front page of Google for related searches, but it can take considerable time and is very expensive. For some businesses, the high cost is well worth the effort it takes.
Search engines are becoming smarter, faster and a tool many people cannot go without. New trends such as local search, the process of delivering local businesses for a search result, user intent, developed from the ability of search engines to search a computer to understand what topics and subjects you are interested in to deliver better online search results and the constant improvement of the search results page to present results in the most advantageous way possible insure the life of search as we know it is long and strong.
