Real Estate Web Site Marketing
Real Estate SEO: A #1 Ranking and a Cup of Coffee
Did you know that your website can rank number 1 for the phrase “Your City Real Estate”, and still be a miserable failure?
Read on…. So the telemarketer calls you, the conversation goes something like this: "SEO" Telemarketer: Do you know that we can get your website onto the top 20 of the search engines? Why not the top 10? “SEO” Telemarketer: OK the top ten. You:And?.. "SEO" Telemarketer: We will get you top 10 placement. You: OK So what?… “SEO” Telemarketer: You will get a bunch of traffic. You: And what does that mean to me??…. “SEO” Telemarketer: You will get leads. You: Do you even own a website kid? Its about more transactions!
Ass Suming sales
Somehow the SEO industry has done a job of making Realtors start at the beginning instead of starting with the end in mind. Since that kid can’t control your ability to get leads and convert them to a sale. He has to draw you in on the assumption that traffic equates to leads and sales. That is a big assumption.
The Search Optimization industry has done a great job of proliferating the notion that being number whatever for a few BIG phrases will make your business. In fact, it takes a wide range of keywords to cause you to have traffic. Here is a little exercise for you to try: Sit down and write all the localities in your marketplace. OK. Now write down all the real estate words you can think of. If you carried this exercise out to its fruition, then you would have over a thousand real estate phrases that relate to your marketplace.
This is part one of getting more buyer and seller leads. So, we want to represent your keywords to get your visitor to opt into your listings and/or newsletter.
Part two, is optimizing your pages to cause you to get visitors to convert to registered leads. I have coined this as Lead Optimization. What is Your Outcome? More visitors? More Positions? More Prospects? or More Sales?
Depending where you start out in this scenario will leave you with possibly, unwanted results. Getting number one for "City Real Estate" as a goal is not the same as more sales as an objective. By at least starting out with your stated goal that you want more leads, it forces an Real Estate SEO Company like mine to adjust our strategy to make it so that we cause you to get as far as we can take you. That is the GOAL is to get you more that cause more sales. Instead of landing 1 or 2 for a key word phrase.
