Lyons Leadership

The American Flyer is likely the most known of all model train series. They did reach their peaks around the 40′s and another peak in the 60′s, they are around longer than that. Their popularity is also very famous today too and they are,i personally guess that they will be still here another 100 years!

A toy maker in Chicago called William Hafner, in the very early 20th century built a model train developed on a clockwork motor, primarily for the use in toy cars. By about 1905 how ever he decided to put them into use in model trains too. Good thing he did, the model cars sold no where near as well as the trains.

William Hafner share the exact same name as his best friend, William Coleman went to look for a small manufacturer of hardware, Edmonds-Metzel. They used this corporation to start selling trains in 1907.

They were first commercialized under the name of Edmond Metzel trains, but because they were selling so fast and so well they required a new name and they came up with the name of the American Flyer. This happen at 1910. Even the name of the hardware firm they were using had likewise changed its name to incorporate the American Flyer name in it.

They were very popular and there are numerous reasons for it. They were quite cheaper then some other popular makes of model trains at the time and because they were also quite a bit more practical then more budget style model trains of the time.

Mr William Hafner left the organisation around 1913. He used the funds he had already made and built up his own enterprise. Colemans American Flyer Trains. It did well for quite a period of time around the first world war. There were no competitors at that time due to the war. Right before the break out in 1938, the founders son with the exact name,took over the business after his father died in 1918 sold the American Flyer to a organisation called A C Gilbert Company. Gilbert already had experience in making toys, but he is clueless about trains.

At the same time he decided to moved the corporation from Chicago where it was established to New Haven in Connecticut where he lived. He also began to drastically re design the American Flyer and turned it into an S-scale model train in 1939. This scale is a modification of the popular O scale or model which was then the leader on the market.

The S-scale was much smaller then the O-scale and this made it more famous with enthusiasts as it required less room to setup a proper track. The scale is 1:64, considerably smaller then the O-scale yet still very detailed and precise.

He also made another change in 1946 that amended the realisticness of the American flyer more so. Model trains, electric model trains at that time had been run on 3 rail tracks. Not realistic. He modified it so they ran on 2 rail tracks, much like their huge counterparts. These tracks had 7/8th inches ‘tween every rail. This made the trains function better as well.

How ever, television was beginning to take hold at this time too. This distracted numerous from their hobbies they would normally spend their extra time on. Also at this time, discount chain shops came into play, discounting train sets that companies like A C Gilbert could not compete with. in 1962, Gilbert traded the American Flyer to Wrather Group. This corporation made toys as well, but usually on a mass scale and tended to produce poor quality as well. Sales of course fell through the floor and in 1967 the corporation went bankrupt.

A superior toy train maker and the market leader at time, Lionel Corporation purchased the American Flyer. This organization itself was having trouble with finances also and they too went bankrupt in 1969, so they sold off the rights to the American Flyer to another manufacturer, General Mills.

This firm, General Mills, started selling some of the designs of the original designed Gilbert American Flyer, it how ever sell everything it purchased from at that time Lionel Corp to Kenner, who then in turn sold the company to a man named Richard Kughn. This occurred in 1985.

Mr Richard Kughn had large success with the organisation and design for 11 years, but he sold out in 1996 to a enterprise called Wellspring Partners, who then took on the original name of Lionel and called themselves Lionel LLC, which still functions now.

They sell the S-scale American Flyer still. They were initially focusing on selling some other scale models, but in 2002 they started selling more and more of the American Flyer.

The American Flyer now is more then one hundred years old and has gone through many extraordinary hands. It is still famous and growing stronger and stronger. Lionel trains will not disappear so fast